Hi, I'm Erwin
A curious thinker drawn to how things work and why people behave the way they do. I took a break from design to pursue other interests, but I kept finding myself drawn back to design, as this is where my strengths naturally align.
I'm obsessed with how ideas are shaped, especially in the process stage. I like hearing how people think and turning those ideas into clear visual language. I look for patterns and create insights that guide the design. From there, I shape experiences by blending proven design principles with my own perspective.
Skill Set
I use research-driven techniques to understand user needs and behaviors.
For example:
- User flows to map behavior and intent
- Personas based on real user patterns
- Journey mapping to identify pain points and opportunities
I design interfaces that communicate clearly, guide attention, and reflect brand identity.
For example:
- Hierarchy and spacing to structure information naturally
- Visual alignment with brand identity to connect business goals
- Typography systems and layout patterns
I shape micro-interactions and transitions that make interfaces feel intuitive and responsive.
For example:
- Micro-interactions and transitions that make user flows seamless
- Creating flows that improve task completion and user satisfaction
- Multiple interactive components
I connect design decisions to business impact and user value.
For example:
- Aligning design with business goals
- Turning strategic insights into clear, actionable designs.
Clearly communicate design concepts, collaborate, and bring ideas to life.
For example:
- Building scalable components and variants
- Collaborating for faster feedback and approvals
Education
Advanced Diploma, Graphic Design
Seneca college @ York Campus